Job Description
Max Entertainment is looking for the right individual to manage the company’s acquisition and marketing operations, who can take on the responsibility of defining the key PPC, Affiliate and Display marketing channels to support our ambitious growth plans. This is an excellent opportunity for someone who thrives in a hands-on and dynamic role.
The position involves developing and managing an acquisition team, owning day to day direction and delivery of acquisition campaigns for multiple brands. The right candidate will be a leader, who is highly energetic, and harbours the knowledge and enthusiasm to drive our digital acquisition function forward.
What you do.
- You manage your media spend really well
You work with the finance team in structuring & managing monthly and quarterly budgets for various forms of media buys across multiple regions. You set, meet, control and modify your departments KPI’s in accordance with market changes and company performance. - You rock partner relationships
You develop and maintain relationships with key media partners from whom you are expected to buy media placements across their various networks. You consistently optimise individual partner’s performance though your analytical skills, in order to achieve and exceed the targets. - You breathe analytics
You analyse individual campaign performance within each step of the customers’ registration and purchase process and are able to use all the tools at your disposal to quickly and efficiently improve campaign performance, or discontinue it. - You can write and create ads
You create, review and modify creative assets and marketing messages, in order to optimise performance of various campaigns within your remit. You work with both the marketing and creative teams, efficiently and “on the go”. You consistently create and review campaigns through implementation of A/B splits of creative messaging. You do this for each stage of customer acquisition. - You manage your environment well
You are able to pass on knowledge and educate your team, as well as your colleagues and stakeholders. You hold monthly and quarterly reviews with each member of your team and are able to diplomatically offer constructive criticism within your own team as well as within the company and other colleagues. - You actually know what SEO and SEM stand for
You grow the SEO impact of the overall acquisition strategy as part of your long term goals. - You can hold a board presentation without breaking a sweat
Work with internal and external teams to evolve marketing reporting, while ensuring all necessary tracking is implemented, tested and working; Proactively identify website and product enhancements to measure and maximise conversation rates.
What you know.
- You know the e-commerce industry really well
With at least 3 years’ experience in the field, you are well informed in online media conversion benchmarks, prices and ad serving platforms, across various markets and channels. - You command a network of partners
You have developed relationships with key media agencies and networks across multiple regions and product verticals. - You know exactly what Penguin is. Hint, it’s not a bird
You know how to work with leading ad-serving software and platforms, such as Google Analytics, Bing Web Tools, Double-click, Bannerflow, Connextra, SEMrush, etc. You are proficient in your preference of tools. - You know data
You command strong excel and data mining skills. You are capable in presenting robust and relevant datasets in quarterly presentations. - You understand people
You know how to manage your environment efficiently. You are capable and proficient in building departmental and individual KPI’s and capable in employing tracking mechanisms to ensure same are achieved.
Who you are.
- You are a creative mind
You understand marketing and demographics and are able to fire off a campaign idea and/or copy without the necessity of external support. - You’re a stickler for good spelling
You are detail oriented and extremely diligent in your approach. You are a well organised leader that leads by example first. - You know where you are headed and how to get there
You have a strategic mindset and are analytical in your decision making process. This is supported by your proactive mentality and a can-do attitude. - You are charismatic
You are an experienced team leader with a long history of works within the online media and e-commerce industry who commands strong communication, relationship and presentation skills. You have a proven track record in managing campaigns and budgets and are a hands-on manager & strategist. You are able to reach people at their level and help them grow.
Who we are.
We are creative. We look to each other to inspire creativity and spark innovation and we understand that dreaming big is just as important as working hard. We’re a young, fresh, culture who share values and attitudes, and it is that shared culture that pushes us to achieve more, to believe in better and to think differently…. Very differently.
We find inspiration in the story of the underdog because to us, there are no roadblocks, only speed-bumps. Life at Max Entertainment is everything you’d expect it to be. Great people doing great things in a great place. We’ve carefully create the perfect blend of work/play balance that delivers great results.
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